Citymarketing focused on tourism development.

Location
Gondar, Ethiopia

Challenge
Gondar is a town in Ethiopia that attracts tourists but where the need for growing and sustainable tourism is present. The need has arisen for Gondar to position itself as a tourist destination by (re)discovering, positioning and developing attractions and facilities needed to bind tourists for several days to the city and its surroundings.

Approach GreenDreamAcademy
We sent in marketing & communicatie expert Harry Bijl, who advised on how to join forces and improve promotionand marketing. He helped implementing a widley supported Task Force that started six Development programmes:

• Awarness and Training programme
• Promotion and Marketing Programma
• Tourism Resource Identification, Mobilization and Promotion Programme
• Tourism Infrastructure Identification and Development Programma
• Tourism Resource and Environment Conservation & Management Programme
• Tourism Resource Demand, extra activities and Institutional Arrangement and Development Programm

Result
Client: “ Now we have the blue print how to organize ourselves and develop our service quality and maximize our business by putting different long and short term business plans.”